20 Jan

Goliath meet David: Here Comes Fabletics

There are many challengers to the mighty Amazon’s 20% stronghold it now carries in the fashion e-commerce realm but one, in particular, is standing up to be noticed; Kate Hudson’s Fabletics. If you are unaware of who Kate Hudson is, she is an actress and the daughter of Academy Award winning actress Goldie Hawn and actor, comedian Bill Hudson. In three short years, Kate has turned her Fabletics into a $250 million e-commerce empire.


First off, Fabletics is an online subscription retailer that is best known for selling women’s sportswear and accessories. Recently though, they have moved past offering only sportswear by adding swimwear and dresses to their inventory.


Fabletics relies on what the industry is labeling “reverse showrooming”. Showrooming, in general, is a term applied by the industry where people will browse for clothing in a physical store but then purchase those items at a lower price online. But Fabletics uses a membership model to take care of both offline and online shopping. It’s their membership model that allows Fabletics the ability to offer valuable personalized service as well as on-trend fashion at the price of their competitors.


In that regard, they have many physical locations as well as their expanding online presence. Because of this, and the fact that Fabletics runs many events and other activities, a whopping 30-50% of the customers who walk into their stores are already members with another 25% becoming members once in the store. Fabletics is taking this amazing data and turning into more physical stores, enhancing their e-commerce presence. Of course, none of this works if Fabletics can’t provide an extremely competitive price on their products, but this is where they shine as they try to strengthen their online position.


But how does one get started with Fabletics? It’s quite simple, but unique. The interested party takes a quick “pop quiz” which allows Fabletics to create personalized outfit recommendations that fit their specific lifestyle. As Fabletics adds to these recommendations, you will have the opportunity to choose from thousands of styles or accessories based solely on your personal likes. Fabletics also gives you the choice to begin as a guest or become a VIP Member which allows you access to shop for additional savings and fun perks.


Fabletics continues to grow. It’s presence in the fashion e-commerce trade is undeniable. But where they go from here is up to you. Happy shopping!

7 Jan

Wealth Solutions and it’s Three Pillar Financial Planning Process

Richard Blair’s financial advisory services firm, Wealth Solutions, offers excellent services that ensure the growth and protection of its clients and their assets. Richard is highly qualified and experienced with several professional certifications including CES, CFS, RICP, and CAS. His Registered Investment Advisory (RIA) firm has served countless satisfied clients over the years.

Wealth Solution’s Financial Planning Process

Richard holds the opinion that all his clients need a solid financial plan that enables them to achieve their goals. Thus, he strives to arm the local Austin, Texas, community with excellent retirement planning and wealth management services. Richard follows a three pillar approach that discovers a client’s financial situation and their retirement needs before coming up with a customized plan.

Pillar one: It’s specifically designed to assist clients to come up with a financial roadmap. It identifies goals, risk tolerance, strengths, and growth opportunities. It’s only after understanding a client’s financial situation can one help them forge a financial plan.

Pillar two: Here, a long-term strategy is forged to meet the client’s investment needs. The strategy is tailored to a client’s investment goals and liquidity needs. Richard manages and reallocates assets to ensure maximum performance of his clients’ portfolios. He also minimizes any negative effects that their portfolios may face should the markets perform poorly.

Pillar three: Here, Richard Blair Wealth Solutions concentrates on his client’s insurance needs including life insurance, annuities, and long-term care. He ensures that his clients and their families are well cared for even after retirement.

Today, Richard Blair Wealth Solutions continues to provide objective and unbiased advice to his clients without any conflict of interest. He puts the interests of the client above his own.

Richard Blair and Wealth Solutions

Richard Blair is the owner and proprietor of Wealth Solutions, an investment advisory service firm that he founded in Austin, Texas. Richard started Wealth Solutions to serve individual clients, small business owners, and families.

After graduating from the University of Houston with a bachelor’s degree in Finance, Richard immediately started working in the finance industry. In 1994, he opened Wealth Solutions, an independent firm that provides objective and unbiased financial advice to clients sans any conflict of interest. Since then, Richard has increased his experience and knowledge in retirement planning.

5 Jan

Cosmetics should Do More Than Cover Blemishes Says Lime Crime’s Doe Deere

The cosmetics industry has always traded somewhat on the issues people have with their complexion or on blemishes that can make even the most confident individual feel uncomfortable; for Lime Crime founder Doe Deere trading on the discomfort of others is not an option s she feels makeup should be a major part of the life of every person. The Lime Crime brand has developed its name based on the bold color choices and the confidence that can be gained from following one’s own style choices and personality at all times.


Doe Deere launched the cosmetics brand, Lime Crime in 2008 after struggling to find makeup that matched the vision she had for herself and the clothing line the company had begun life as. The switch to cosmetics saw the Russian born Doe Deere facing a challenge from established professionals in the cosmetics industry who believed it impossible to find success selling cosmetics Online, a belief the Lime Crime brand has shown to be incorrect.


The decisions Doe Deere makes each and every day in a bid to extend the success of her cosmetics brand are often based on her own gut feelings that she believes have developed over the course of her professional life to be as important as getting the best possible information. Understanding the mind of Doe Deere means looking to use the best i technology and business ideas in a bid to push herself and her brand to the very top of the fashion industry in a way that is cruelty free on all levels.


Doe Deere has become a major figure among young entrepreneurs who are hoping to follow in the footsteps of the former singer in a rock band who has made the Online marketing of cosmetics her own niche area. Young entrepreneurs are often among those Doe Deere provides motivational talks for and hopes to inspire young women around the world to find their own voice and sense of personal style.

Follow her @doedeere and on Facebook

4 Jan

The Remarkable Story Of Cotemar’s Growth

In Mexico, Cotemar ranks as the largest service company in the energy sector. The company has specialized in offering its services to companies such as Petroleos Mexicanos at their offshore oil and gas drilling operations. Cotemar’s history dates back to 1979. However, it has operated only in Mexico despite having close ties with many international companies.

During its inception, the company offered services in two strategic lines. It zeroed in on providing accommodation and catering services. This line of business sought to deliver food and provide accommodation to workers at offshore oil wells. It eliminated the need to transport food and personnel into the sites frequently. Secondly, the company had specialized vessels in the Campeche Bay. They provided diving, maintenance, and personnel transportation services at http://www.indeed.com.mx/cmp/Cotemar/reviews.

Three years after it was founded, Cotemar introduced additional specialized vessels to its fleet. This addition expanded the company’s capacity and enabled it to operate at multiple sites. The new vessels were designed to transport materials and personnel for various clients.

Cotemar continued to strive to improve its services and established itself as a market leader on Expansion.mx. This way, the company acquired its first rig in 1985. The introduction of this platform revolutionized how the company provided its services. The company was now able to serve more workers and provide them with more comfortable accommodation services. The rig served as an accommodation platform for many offshore working sites.

With the growing oil reserves around the world, the demand for the company’s services increased. It responded to this demand by introducing more rigs and specialized vessels on cotemar.com. In 1988, the company added 5 rigs and 3 specialized vessels simultaneously. These facilities strengthened the company ability to offer quality personnel and material transportation services. Cotemar’s catering & accommodation departments and construction & maintenance lines also gained significantly from the new rigs and vessels.

Cotemar entered the new millennium in style by introducing Hibernia in 2002. The innovative platform had improved safety, fire systems, and modern accommodation rooms. Its helipad ensured that personnel and materials could be moved in and out of the rig much faster. In the recent past, the company has contracted COSCO to construct its semi-submersible rigs. In 2012, the entity ordered the construction of two such rigs.