3 Feb

Doe Deere Shares Her Secrets to Success

In a recent interview that Doe Deere did, she explained how she was able to make her dreams come true, with the success of her business Lime Crime, a makeup company with flare. She also wanted to explain how other young women can make their dreams come true as well.


Doe grew up in Russia, where as a child she figured out how to make temporary tattoos. She showed them around her school and started selling them to her classmates. This was her first entrepreneurial venture. Later she moved to New York City with her parents. New York was her stomping ground as a teenager and young adult. She currently lives in Los Angeles.


As a child, her big dream was to become a musician. She met her husband while playing in the same band. She says that playing in the band helped her learn about promoting and marketing. When she met her husband, they realized that they worked very well together, so it wasn’t long before they started Lime Crime.


This is when she started making her own makeup. She says she was surprised to find that there many other people who liked the same colors. So, Lime Crime became a real company.


Their mission is to build a new way of thinking about makeup. They sell their products via the Internet, a new concept for makeup. They provide colors that are bright and very unique to the industry. They offer makeup that allows people to truly express their mood. All their products are certified as Vegan and animal cruelty-free.


When asked what she recommended to other young women with the entrepreneurial drive, she says to simply follow your heart. Find what really interests you and tune into it. You will find a way to build it into something successful. She claims that her love of color and flare, was the driving force behind her success with Lime Crime. So, whatever your passion is, is where you will thrive.

20 Jan

Goliath meet David: Here Comes Fabletics

There are many challengers to the mighty Amazon’s 20% stronghold it now carries in the fashion e-commerce realm but one, in particular, is standing up to be noticed; Kate Hudson’s Fabletics. If you are unaware of who Kate Hudson is, she is an actress and the daughter of Academy Award winning actress Goldie Hawn and actor, comedian Bill Hudson. In three short years, Kate has turned her Fabletics into a $250 million e-commerce empire.


First off, Fabletics is an online subscription retailer that is best known for selling women’s sportswear and accessories. Recently though, they have moved past offering only sportswear by adding swimwear and dresses to their inventory.


Fabletics relies on what the industry is labeling “reverse showrooming”. Showrooming, in general, is a term applied by the industry where people will browse for clothing in a physical store but then purchase those items at a lower price online. But Fabletics uses a membership model to take care of both offline and online shopping. It’s their membership model that allows Fabletics the ability to offer valuable personalized service as well as on-trend fashion at the price of their competitors.


In that regard, they have many physical locations as well as their expanding online presence. Because of this, and the fact that Fabletics runs many events and other activities, a whopping 30-50% of the customers who walk into their stores are already members with another 25% becoming members once in the store. Fabletics is taking this amazing data and turning into more physical stores, enhancing their e-commerce presence. Of course, none of this works if Fabletics can’t provide an extremely competitive price on their products, but this is where they shine as they try to strengthen their online position.


But how does one get started with Fabletics? It’s quite simple, but unique. The interested party takes a quick “pop quiz” which allows Fabletics to create personalized outfit recommendations that fit their specific lifestyle. As Fabletics adds to these recommendations, you will have the opportunity to choose from thousands of styles or accessories based solely on your personal likes. Fabletics also gives you the choice to begin as a guest or become a VIP Member which allows you access to shop for additional savings and fun perks.


Fabletics continues to grow. It’s presence in the fashion e-commerce trade is undeniable. But where they go from here is up to you. Happy shopping!