A social media user scrolls through his feed to see what is going on in his own personal world. He sees a few baby pictures from friends who are all too happy to share every moment of their cute child’s life, perhaps some pictures of an ex-girlfriend that he isn’t fully over, and of course marketing messages from your brand.
In this story the social media user has actually taken the time to say that they like your brand. It would be natural for that person to get some of your marketing messages put out in front of their eyes. What could be wrong about this picture though is if you just keep pushing these messages in front of them all the time.
One of the biggest mistakes that some brands make on social media according to adweek.com is to be too pushy with people. Everyone knows that brands are on social media because they want to push a particular product. That being said, people like to fool themselves into believing that their favorite brands are just using social media like all the rest of us. That is to say that sometimes we like to pretend that companies are just there to have fun. If you are not doing that, then you are already making a mistake.
If you are on social media and are also ignoring the feedback from those who take the time to follow you, what are you doing? You would be missing out on one of the most valuable parts of social media in the first place. The feedback is critical to a company doing well, reveals OnlineReputationReviews.com. This is why so many brands get on social media to begin with. If you are going to be like that as well, make sure you at least listen to the complaints and compliments and try to address both.
Finally, make sure you respond to messages you get on a pretty quick basis. People do not particularly like it if they feel like they are being ignored. They expect their friends and family to respond quickly, and that feeling often extends to the businesses that they follow as well. Remember this and try to respond quickly.